How To Start A Nightclub, Bar And Beer Parlour Business

Considering the high rate of social life of people followed by the preference of relaxation and enjoyment by fun seekers cum night-crawlers, most people are fun of enjoying their lives after the day’s hard-work or weekends that need a place to unwind which might be a Nightclub or Beer Parlour.

Though this might not be everyone’s business due to some people’s religious or moral beliefs but it is a profitable business for someone who intends to start one as it is usually suited for middle or upper class of people who are working class youths or young professionals who have much money to spend to enjoy life as they are strongly

influenced by the latest trend in fashion, music, dance, drinks, lifestyle etc.

Beer Parlour And Bars

Beer Parlour is different from Night Club in the sense that Beer Parlour appeals to both the rich and the poor because it provides the cheapest and most affordable alcoholic drinks and non-alcoholoics, it is very common to see Beer parlour around most community, along highways or the streets.

Adults and youths patronize Beer Parlour and their sales comes up high majorly during the weekend after the stressful weekdays job. Apart from drinks being sold there, there are also mini restaurant like options which include Fish Pepper Soup, Goat Pepper Soup, Beef or Chicken Barbeque or light snacks etc.

Many Beer parlour have even jumped on the passion people have for football by erecting flatscreen TV sets showing premiership, European Championship League matches which in turn attracts and bring more customers to them, some even have live bands to perform songs so as to provide entertainment for customers.

Nightclubs: Nightclub is also more different from Beer Parlour or Bar as this targets high spending class of people in the society because a normal Hennessy that is sold for N5,000  at a Beer Parlour/Bar may be sold for N20,000 or more depending the standard of the Nightclub. Most Nightclub make a lot of money from selling expensive wines and spirits brands like Moet, Cristal, Dom Perignon, Veuve Chicquot, Hennessy, Ciroc etc, for example bottle of Cristal may be sold for N200,000 or more, they target the rich class of fun-seekers in the society and the sophistication of the club alone drives those customers, even the gate fee will only be affordable for people who are much loaded with money. There is also the presence of VIP Lounge meant for high class of people in the society in which drinks sold there can be times 10 of the normal regular Lounge. Examples of big popular Nightclubs in Nigeria as being mentioned by Musical Artistes are Quilox, Pekas, The Place, Movida, Club Royale etc.

Requirements And Steps In Starting A Profitable Nightclub Business

Get A Good Commercial Location

Location of where you want to site your Nightclub Business is very important , your location can determine the success or failure of the business. You need to get a highly populated area of the city where there are trendy people and those who are willing to spend are located.

Don’t locate your Nightclub beside any religious worship centers as this may affect the patronage of your Nightclub. Also try and check the competition in the area and this will help you brace up on how you intend to win customers to your business by doing exceptional things others might not be doing.

Provide Entertainment Services For Customers

You will need to get your customers entertained as they visit your Nightclub because most people that patronize bars and nightclubs want to have fun, relax and get entertained.

You can get your customers entertained by providing a good DJ that will be mixing trendy and uptown music people want to hear, you can provide a Live Band to perform songs on stage, you can provide a platform for Comedian to crack jokes that will make people laugh, you can also provide indoor games facilities too, depending on your budget you can construct a swimming pool and make money from it also.

Structure Of The Nightclub

You need to sketch out a good layout for the Nightclub as you will be targeting various audiences which will require different rooms and layouts.

A nice layout should contain a dancing floor where the DJ booth will be located, a space for spectators seating that can accommodate like 50 or more people depending the size of the club, VIP seating too must be available which will be distinct from the regular seating, a room for special or private events too should be available. If you structure your Nightclub very well, it will attract the big players of the society who want to enjoy anonymously.

Exceptional Design Of The Nightclub

The way a Nightclub is decorated or designed can attract more customers because most people love something that looks luxurious and are beautiful to their eyes, if the design of your Nightclub is exceptionally different, it can help you grab customers from your competitors.

You can do this by providing dim nightclub lights, glittering lights, well carved design of the entrance and catchy graphics display of the Nightclub name inscribed on a billboard, signboard or on the wall of the club.

Employ Workers

You will need to employ people to work for you; you will need to employ barmen, female attendants, DJ etc who will be running the business with you. You need to employ good staffs and train them to always serve customer better, they need to respond promptly to the request of customers and be courteous as this will retain them in as much as they are enjoying quality service with their money, good service will also serve as a form of advert for your Nightclub as your customers will be telling others about your club.

Provide Quality Foods and Drinks

Make sure that the type of foods and drinks you are providing your customers are of good quality, stock your Nightclub/Bar with sophisticated and exotic wines, vodkas and spirits at each customers request, if customers are not getting what they want from your Club they will be forced to leave you for your competitors, so you need to be trendy to know which types of drinks is in vogue.

Provide barbeque, Asun, Pepper soup, mini snacks etc, you can also include non-alcoholic drinks for some fun-seekers who prefer not to take alcohol.

Provide Adequate Security

Security is very paramount in Nightclub Business, you need to protect the lives and properties of your customers by hiring security personnel and bouncers who will be able to safeguard them.

Bouncers are needed to prevent thugs and violent people who may have the intention of coming to the club without paying, and also those who may get intoxicated by alcohol as they may be influenced to behave unruly but with the presence of security operatives these acts will surely be prevented.

Provide Parking Space

It is also good to provide parking space for customers who will be patronizing your Nightclub with their cars; there should be a convenient parking space where their cars will be parked.

Parking space is also an essential factor which may attract more customers as they will be comfortable parking their cars where security is guaranteed.

Provide Ladies And Dancers

In order to attract more customers, you can make ladies gate-fee to be free a men tend to seek fun and relax there is high presence of ladies. Provide good dancing girls who will entertain your customers and retain them in patronizing you frequently and in turn increases your sales.

I think you have been updated with relevant ideas in starting your own Nightclub/Bar Business, and if you followed them very it will definitely make you a Nightclub Owner but don’t forget to call me for free drinks….lol.