One of
the mostly accessed means of information is a radio due to its wide reach to
large number of people and the cost of getting a radio station is very cheap,
even most mobile phones being produced nowadays are preinstalled with a FM
radio.
Radio is
a very important tool of getting information, enlightment, education,
announcement, entertainment and other information dissemination. Radio station
is even taking over other means of communication like Television due to the
epileptic power supply in the country. Most companies or organizations prefer
to advertise their product, services or announcement via radio station due to
its wide accessibility
that those in the rural areas can listen to it via their transistor radios.
that those in the rural areas can listen to it via their transistor radios.
With this
it is safe to say investing in Radio station is a profitable business to engage
in, but in star6ting a radio station there are some procedures and steps which
needs to be followed, sit back and relax while you see them below.
Feasibility Study
You need
to know the reason why you want too establish a Radio station, the preferred
location where you want it to be located, who will be your listeners and the
capital you are willing to invest, the type and class of equipments you want to
use, the number of employees you will have, how to get license, how to source
for advertisers etc.
It is
very important for you to get a good and spacious place to site your office as
this will be one of the criterias to be in place before the licensing agency
(Nigeria Broadcasting Corporation) gives you license to operate your Radio
station. Because they will need to inspect some facilities in place and if they
are not up to the required standard, the license may not be granted.
A good
location as implied above means it must have accessible road, neat environment,
spacious compound and good water supply.
Find A Suitable Name For Your Radio Station
It is
very good to find a trendy, catchy and easy to memorize name that listeners
will be able to remember and easier to pronounce.
Open A Corporate Bank Account
Operate
Bank Account is essential because financial transactions involving corporate
institutions are majorly electronic and requires dealing with large amount of
money, so it is advisable to do so as it will be used in transacting business
in the name of the company as a legal entity.
You can
go to any bank to open a corporate account and follow the requirements needed,
the name used will be the name of your Radio station and will be used in
getting the license.
Acquiring
a transmitted is a major broadcast equipment need to be used in broadcasting on
a radio station, it is a device that turns electrical signals into waves that
makes it travel over long distance on a certain frequency. There are various
types of transmitters but the one you want to acquire will depend on your
target listeners and your budgeted capital.
Transmitters
varies from 15 watts to 1 Kilowatts and its capacity is determined by how far
the signals can travel, it is also very good to use antenna in amplifying the
distance of signal travel as it must be kept away from other device to avoid
interference, it is also needed to purchase coaxial cables to transfer energy
from the transmitter to the antenna so as to boost the signal travel.
Get A Good Industrial Power
Generator/Inverter
Before
starting a radio station, you need to get an alternative power supply due to
the epileptic power supply in the country. Just like other businesses, a radio
station need to run on generator or inverter to power the studio, air
conditioners, transmitters, computer system, audio systems and other
broadcasting equipment. You can purchase huge industrial power generating set
like Mikano, CAT, JMG brands etc that has high power output.
Get Audio Processors
To
improve and optimize the quality of the sounds to come out of your radio
station you need to purchase high quality audio processors, also an interface
panel remote control is needed to input signals into the transmitter.
Get Mixers And Other Studio And Office Equipments
You need
to get a high quality and good mixers which will enable the Disc Jockey (DJ) to
control different aspects of broadcasts like song mixing, musical call in
programs etc.
You also
need the following; power surge, broadcasting softwares, telephones, racks,
automation software, office furnitures, connectors, hi-tech headphones,
microphones, computer system etc.
Register Your FM Radio Station
It is
very important to get license from the Corporate Affairs Commission (CAC) as
they are the agency in charge of registering business in Nigeria , after
registering your business with them it then makes it a legal entity distinct
from its owner.
Moreover,
your radio station must be registered with CAC before forwarding your
application to the NBC (Nigeria Broadcasting Commission).
Before
you can broadcast anything on your radio station, you must get a license from
the NBC as they are the only commission authorized by the Federal Government to
regulate broadcast activities and issue licenses as contained in the Act 55 of
1999 Constitution.
You need
to make an application to the President of Nigeria through the Minister of
Information and it is received, the applicants will be required to pay Fifty
Thousand Naira (N50,000) for the NBC forms.
Upon
receipt of the application forms, the applicant is expected to fill the form
accurately and must be returned alongside the company Certificate of
Incorporation, Memorandum and Articles of Association, the radio station
engineering design, feasibility study, banker’s reference license etc.
When
license is issued to the applicant, he or she is made to know that the
broadcast license is valid for only five (5) years subject to subsequent
renewal, the cost of license in each state according to the commercial
sophistication of the state, such states are Abuja, Lagos and Port-Harcourt as
they are the most expensive cities with license fee.
The cost
of broadcast license in Abuja , Lagos and Port-Harcourt is Twenty Million
Naira (N20,000,000) while other states cost Fifteen Million Naira
(N15,000,000). The cost of broadcast license renewal in Lagos ,
Abuja and Port-Harcourt
is Five Million Naira (N5,000,000) while other states is Four Million Naira (N4,000,000) valid for
five (5) years.
The
application for license renewal is expected to be made six (6) months before
the expiration of current license. The license is very paramount as any radio
station broadcasting without license will be shut down by the NBC.
Employ Workers
You need
to employ staffs that will handle the day-to-day running of your radio station,
the workers needed include the following;
Disc
Jockey (DJ)
Journalist
Security
Men
Marketers
Sound
Engineer
Electrical
Engineer
Mechanical
Engineer
Script
Manager
Secretary
Receptionist
Production
managers
Accountants
etc.
Before
you start full broadcasting, you will be required to do a test transmission for
3-6 months duration before normal transmission will occur, during these period
you need to pay your staffs.
Profitability
The major
means of making money in a radio station is through commercial advertisements.
With all
the above tips and ideas in place, you are on your way to starting your dream
radio station, start broadcasting now and impact the world.
Feel free
to use the comment box in case you have any questions, suggestions or enquiries
to make. Goodluck.
This is has been really insightful. God bless you!
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